BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	40 564	-12.7%	15.4%	-0.4	52 046 896	-11.9%	22.8%	-0.6	-13.2%
MoM	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
YTD	776 807	-16.5%	9.7%	0.7	968 025 730	8.0%	13.7%	2.4	-22.9%
MAT	2 293 567	-16.5%	10.0%	0.5	2 638 647 638	11.7%	13.7%	2.2	-20.3%
KAPSIKAM
WoW	13 999	1.3%	2.4%	0.2	11 875 902	1.5%	3.9%	0.3	-7.0%
MoM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
YTD	258 927	-18.9%	2.4%	-0.4	220 124 706	7.7%	4.0%	0	-7.0%
MAT	763 617	-14.5%	2.4%	-0.1	594 326 314	19.5%	3.8%	0.4	-10.8%
VIPROSAL
WoW	8 644	-6.9%	1.4%	0	6 927 325	-6.1%	2.2%	0	-7.1%
MoM	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
YTD	169 375	-33.9%	1.5%	-0.6	134 614 412	-10.4%	2.3%	-0.4	-7.5%
MAT	535 696	-32.8%	1.6%	-0.5	389 583 729	6.4%	2.4%	0	-11.1%
SULFARGIN
WoW	1 180	-11.5%	0.3%	0	1 171 096	-11.4%	0.6%	0	-5.1%
MoM	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
YTD	24 202	-25.5%	0.3%	-0.2	23 846 266	-5.6%	0.7%	-0.2	6.9%
MAT	73 433	-37.7%	0.4%	-0.3	67 721 318	-9.3%	0.8%	-0.2	6.0%
APILAC
WoW	556	-8.7%	17.1%	-1.9	495 431	-8.2%	59.3%	-3	1.4%
MoM	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%
YTD	15 801	-41.1%	27.2%	-12.8	13 313 140	-22.4%	70.9%	-6.8	-13.5%
MAT	47 685	-31.2%	27.5%	-9.9	37 896 089	-9.9%	70.3%	-4.8	-6.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	776 807	-16.5%	9.7%	0.7	968 025 730	8.0%	13.7%	2.4	-22.9%
KAPSIKAM	258 927	-18.9%	2.4%	-0.4	220 124 706	7.7%	4.0%	0	-7.0%
VIPROSAL	169 375	-33.9%	1.5%	-0.6	134 614 412	-10.4%	2.3%	-0.4	-7.5%
SULFARGIN	24 202	-25.5%	0.3%	-0.2	23 846 266	-5.6%	0.7%	-0.2	6.9%
APILAC	15 801	-41.1%	27.2%	-12.8	13 313 140	-22.4%	70.9%	-6.8	-13.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 293 567	-16.5%	10.0%	0.5	2 638 647 638	11.7%	13.7%	2.2	-20.3%
KAPSIKAM	763 617	-14.5%	2.4%	-0.1	594 326 314	19.5%	3.8%	0.4	-10.8%
VIPROSAL	535 696	-32.8%	1.6%	-0.5	389 583 729	6.4%	2.4%	0	-11.1%
SULFARGIN	73 433	-37.7%	0.4%	-0.3	67 721 318	-9.3%	0.8%	-0.2	6.0%
APILAC	47 685	-31.2%	27.5%	-9.9	37 896 089	-9.9%	70.3%	-4.8	-6.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	40 564	-12.7%	15.4%	-0.4	52 046 896	-11.9%	22.8%	-0.6	-13.2%
KAPSIKAM	13 999	1.3%	2.4%	0.2	11 875 902	1.5%	3.9%	0.3	-7.0%
VIPROSAL	8 644	-6.9%	1.4%	0	6 927 325	-6.1%	2.2%	0	-7.1%
SULFARGIN	1 180	-11.5%	0.3%	0	1 171 096	-11.4%	0.6%	0	-5.1%
APILAC	556	-8.7%	17.1%	-1.9	495 431	-8.2%	59.3%	-3	1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
KAPSIKAM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
VIPROSAL	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
SULFARGIN	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
APILAC	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца